Saturday, May 23, 2009

Thursday, May 7, 2009

Crowdsourcing

At a recent business networking event, a prominent businessman explained to me how the iPhone was the “professional” camera of the future… just snap a shot, or some video footage and upload it to Twitter, My Space, Facebook and your marketing is done.

Right. If all you want to do is be another face in the crowd.

One of the latest buzzwords (hype) to come down the pipeline from the various pundits is “Crowdsourcing”. Translated it means open the doors to everyone to produce the product, qualified or not. One of the latest “innovations” in stock photography is to open the door to anyone with a point and shoot camera over 3 megapixels and license the photos for less than a buck. These sites are currently boast of millions of images of models on white backgrounds in duplicate poses. The smiling model with the headset must have been shot and uploaded to these sites at least 100,000 times. The thumbs up pose must be there a million. There are probably well over 20 million websites, brochures, billboards, etc with a version of that same photo.

Economical? Yes. Effective? Hardly. Distinctive? Yeah right.

We live in a world with increasing “noise.” Marketing messages blast through on our cell phones, in our e-mail, any website, social networking site, movie, grocery shopping carts, urinal signs (yes, urinal signs), websites that serve up a barrage of ads as we try to navigate, pay-per-click ads littering our search results, pop-up ads, pop under ads, banner ads, scrolling across your screen as you try to read what’s below it ads, not to mention all the traditional channels. It’s noise, only noise. And just like the hum of the computer fan as I type this, we have have learned to shut it off. We don’t even see it. It is all the same!

Yes, it seems we have to play this game too or we are not even in the crowd. But if we want to win, our message has to stand out. Now, more than ever, our marketing messages have to be distinctive. Images have to cut through the noise, stop the viewer in his/her tracks, leave a lasting impression and motivate the audience to buy your product, or support your cause.

That will never happen with a cell phone snapshot. One well-planned and executed exceptional image is more effective than all the snapshots ever taken. Invest your marketing dollars wisely. Be distinctive, be effective.

Tuesday, March 31, 2009

Fine Art Photography Gallery Show

Timeless and immortal, the spirit passes unseen amongst mere mortals… and that which is real was first an illusion…

“Illusions” is the title of my fine art photos that will be going on display in the Belmar Center in Lakewood, Colorado in the near future. Guided by the above statement, the spirits seen in this body of work are playful, sophisticated, mischievous, sensual and downright sexy at times. Portions of this collection can be seen on MarkStoutPhotography.com in the Fine Art Categories of the Licensing section and are available as limited edition prints both through my website and while on display. More information will be posted on the gallery show in the near future. If you are in the Denver area, please stop in to see the exhibit.



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Wednesday, March 11, 2009

New Fitness Bodybuilder Stock Photos Added

New fitness stock photos have been added to the stock photo library at Mark Stout Photography.  To see more of the photos available from this sexy photoshoot, click here



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Tuesday, March 10, 2009

Airplane pilot stock photo series

This unique series of stock photos has been added to the library at Mark Stout Photography. This handsome pilot is photographed in and about the airplane in both day and night shots. To see more of the series, click here. Please remember that Mark Stout is also available for commissioned work. Note: All images are copyrighted. They may not be downloaded, reposted or used in any capacity without prior written permission. Violations will result in prosecution.  Stock photo of an airplane pilot.

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Glamour Stock Photos

This shoot with the hot new female model, Desiree, has been added to the stock photo library at Mark Stout Photography. Images from this photoshoot include glamorous shots suitable for high end magazine covers and adertisements, as well as images with a more trendy, hip feel. At contrast with some of the sexier images in this shoot are those in which Desiree is portrayed as a healthy, happy, fun-loving girl in the countryside on an autumn day. To view more of this shoot, click here. Images are copyrighted. You can also see more of this hot female model on OohSoHot.com. Any use without prior written permission will be prosecuted. [caption id="attachment_20" align="aligncenter" width="497" caption="Glamorous and Trendy Stock Photography"]Glamorous and Trendy Stock Photography[/caption] [caption id="attachment_21" align="aligncenter" width="497" caption="Happy girl on an autumn day stock photos"]Happy girl on an autumn day stock photos[/caption]

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The Wild Wild West Stock Photo Series

The wild, wild west returns to life in this newly added photoshoot.  Shot in a 19th century train yard with coal fired locomotives and narrow gauge railroad tracks, the well-dressed male fashion model, Sean Moyer, convincingly acts out the part of a train yard brawl in progress.  The images from this photoshoot are well suited for a variety of uses from historical or western publications to trendy fashion magazines.  Photos from this series are available under rights managed stock photo licenses.  (note that some royalty free stock photo images are available as well).  Click here to visit the collection. [caption id="attachment_26" align="aligncenter" width="497" caption="Old West, trainyard stock photo"]Old West, trainyard stock photo[/caption]

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